Tobacco Motorwear
PROJECT DETAILS
ROLE:
Content Strategy, Digital Marketing, IA/UX, Design + Development
Implement and grow revenue via Email Marketing, CRO & Lifecycle Tactics
THE ASK
Tobacco as a relatively new brand to the market had a multitude of challenges; broadening and nurturing existing clientele and new audiences with both direct and indirect target audience funnels & media sources.
THE NUMBERS
YoY Feb-June 2018-2019
Lead Generation
Substantial Increase in email contacts via captured traffic
Order Increase
Achieved a 10.37X Blended ROAS over a 6-month period (June- November 2019)
Revenue Increase
Increased revenue across all channels through thoughtful lifecycle strategy
Achieved a 10.37x blend roas over a 6-month period!
THE SOLUTION
Implementing Email Marketing strategies and tools, alongwith “outside the box” thinking and unique CRO tools were needed to create a full-fledged lifecycle program that increased their conversion rate by nurturing users throughout the funnel until conversion.
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The “Fox Process” has helped hundreds of companies to succuess with online marketing. Our proven team members are experts in Facebook/Instagram Ads, Email/SMS Marketing, Shopify Websties and just about everything digital.