YouTube’s reach can be both a blessing and a curse. In fact, the numbers boasted by YouTube are difficult to comprehend. For instance, the platform boasts over two billion active monthly users that view nearly five billion different videos every single day. Additionally, more than 500 hours of video content are uploaded onto the platform every minute. 

Over 70% of US adults use YouTube, but brands often struggle to leverage the platform’s expansive reach — and with statistics like those, it’s easy to see why. The good news is that you don’t have to struggle on your own. We here at Fox Digital combine highly targeted audiences across the entire marketing funnel with YouTube-optimized video creative to reach qualified users as they browse videos on YouTube.

In fact, one of YouTube’s biggest strengths relates to its targeting capabilities as it uses data from Google — the parent organization of YouTube. On YouTube, you can target viewers based on a number of different approaches. For instance, you can target people based on demographic information, affinity groups, or recent life events. You can also retarget people who have viewed your content in the past as well as utilize keyword targeting, topic targeting, or placement targeting. 

While these targeting mechanisms can be extremely beneficial, that only applies if you know how to properly use them. For starters, you need to know who you’re actually targeting. It can be difficult to determine this information on your own, which is where Fox Digital can really help you out. From there, you need to set your specific targeting parameters. Finally, you need to track and tweak your targeting mechanisms to make sure that you’re actually reaching the right people. Clearly, targeting is no easy feat — but Fox Digital can make it easier by guiding you through the entire process from start to finish.