Scale your business profitably through Instagram.
How It Works
Fox Digital will leverage its decades of experience to identify immediate wins and dynamic long-term growth strategies based on a deep dive audit of your business.
The partnership between creative and data is at the core of our approach. Through constant creative iterative testing, we learn what works and what doesn’t at scale. We are well versed in the nuances between Instagram stories and the newsfeed and create native content to suit each placement.
The Fox Digital Difference
Data, not our intuitions guides us. We let the data instead of our intuition guide us. Through rigorous testing of our hypotheses, Fox Digital ensures your tailored growth strategy is dynamically responding to the needs of your customer and business.
Our full funnel approach starts with compelling advertising designed to sell. We pair that with targeted audiences and media buying strategies based on data and signals. Our full funnel approach includes landing page testing and optimizations to complete the consumer journey.
1. Audit and Analysis
2. Creative Testing
3. Audience Targeting
Overall Revenue Lift
Lift in Incremental Instagram Ads Revenue
Decrease In Customer Acquisition Cost
Our Latest Case Study
Fox Digital was tasked with scaling Phone Accessories brand media buying for Facebook/Instagram.
We scaled media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and ads we created.
Scale on media buying
Instagram Marketing Service
Instagram is an ever-growing platform that needs to be a part of your marketing strategy. That being said, expanding into a new platform can be an intimidating journey to take on your own. Working with an Instagram marketing service like Fox Digital can make the entire process easier and more cost-effective due to smart investments. With the help of Fox Digital, you can scale your business profitably through Instagram.
How It Works
Fox team are well-versed in this platform and keep up with all its updates.
Instagram’s “Explore” feature shows curated content based on a user’s follows, views, likes, hashtags, etc. There’s also Instagram Live and Instagram Reels that allow users to stream live videos and post long-form video content, respectively. Finally, there’s Instagram’s shopping feature where users can shop for products as shown in Instagram photos. Instagram offers photo editing tools to make your photos more aesthetically-appealing. It also offers filters and interactive effects for more creative and interesting content.
Why It Works
With all the different social media platforms out there, why should you advertise on Instagram specifically? Here are some factors you need to know about when considering advertising on Instagram:
- Instagram offers an enormous reach as the fourth most popular social media platform in the world with more than one billion active monthly users — 140 million of them in the United States alone.
- Instagram offers cost-effective advertising options that are accessible for newer and smaller brands looking to get the most bang for their buck.
- Instagram is integrated with Facebook for easy and powerful advertising. Facebook is, after all, the world’s largest social media platform. As a result, you can get a 2-for-1 deal when you advertise on Instagram.
How to Do It Right
Fox team can help advertise effectively on Instagram. Fox team does all the heavy lifting for you and makes the process seamless and effective. We are able to develop and grow your Instagram marketing strategy so that you can reach the right people with the right content in the right places.
At Fox Digital, the partnership between creative and data is at the core of our approach. Through constant creative iterative testing, we learn what works and what doesn’t at scale. We are well versed in the nuances between Instagram stories and the newsfeed and create native content to suit each placement.
The Fox Digital Difference
Fox Digital is a best-in-class performance marketing agency that scales brands with cross-channel, data-driven. We specifically cater to direct-to-consumer brands and have achieved incredible successes for our clients both large and small.
Our full funnel approach starts with compelling advertising designed to sell. We pair that with targeted audiences and media buying strategies based on data and signals we have on our potential customers, but our work doesn’t stop there. Our full funnel approach includes creative testing and optimizations to complete the consumer journey.
The #1 and the most successful channel to drive traffic and increase revenue. Our expert paid social team creates and tests ads while optimizing and strategically allocating budget across all social platforms.
Fox specializes in building conversion funnels by leveraging Facebook, Instagram, to help businesses find the right audiences for their marketing objectives.
- Audit and analysis: We begin the process with a comprehensive audit and analysis of your industry, brand, and current advertising strategy. This process allows us to get a good idea of what we’re working with and where we need to go. It also allows us to see what types of content you have used in the past so that we can develop similar and complementary content for a cohesive approach across all platforms.
- Robust creative development: After completing the audit, we move on to creative development within our StudioSix content studio. As you now know, Instagram is a highly tailored platform filled with filtered and photoshopped content. In order to stand out, you need an authentic yet professional and eye-catching approach. We help you balance all three of these aspects through our creative development process.
- Targeting testing: Once we develop the content, we work on placement and targeting. After all, it doesn’t matter how amazing your content is — if it isn’t placed in front of the right people, it isn’t going to be effective. This involves undergoing audience research to learn more about your target audience and how to properly reach them with your new and appealing content.
- Optimize: The work isn’t done after targeting testing — afterwards, we focus on optimization. Sometimes it doesn’t matter how much work you put in on the front end, adjustments are still needed on the back end. Thankfully, we are here to monitor that and figure it out for you so that you can achieve the best possible results.
- Scale: Once we have it all figured out, it’s time to do it all over again! The process gets easier once we figure out what works for your specific brand and audience.
This process has achieved the following results for our clients:
- 454% increase in overall revenue lift
- 434% increase in incremental Instagram advertising revenue
- 51% return on ad spend improvement
- 28% decrease in customer acquisition cost
We scaled media buying on Instagram around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and ads we created. We also implemented organic Instagram story creative.
No matter what channels you’re currently using or want to expand to in the future, Fox team can help you achieve your advertising goals and grow your brand to amazing new heights.
FoxDigital as Your Instagram Marketing Service
With our help, you can make your brand stand out on Instagram alongside highly tailored and aesthetically-pleasing content. At the same time, you can maintain your brand image and authenticity through custom creative content made for your specific brand and this unique platform. Finally, we can help you reach the right people — tapping into your existing marketing and discovering new markets. So before you waste any more time on inefficient advertising spending that just isn’t working — schedule a complimentary consultation with Fox. We can discuss goals and ideas before taking concrete steps to achieving them.