Create buzz, scale quickly, and reach more customers on TikTok.
How It Works
With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter and Snapchat in popularity but it’s also less saturated with ads than its older counterparts. The visual app—which allows users to edit and share 15-second videos with built-in filters, effects, and music—has truly shaken up the marketing world with its unprecedented virality.
While a large portion of profiles belong to Gen Z, it’s worth noting that the fastest user growth on TikTok is over the age of 34. And similar to Instagram circa 2015, the influencer pool is still undersaturated and up for grabs – anyone can be the next TikTok star.
The Fox Digital Difference
As the first agency to partner with TikTok, Fox has a deep understanding of the exponential growth potential and ROI the platform has to offer. We’re leveraging alpha and beta products to scale brands and have direct access to the TikTok team for account audits and campaign optimization.
1. Audit and Analysis
2. Creative Testing
3. Audience Targeting
TikTok Marketing Agency
What Is TikTok?
TikTok is the video-sharing platform on everyone’s lips, yet if you’re not familiar with this new social networking app, you may be wondering what all the fuss is about.The app’s initial release date was sometime in September of 2016, TikTok has become the fastest-growing social media platform, particularly over the past two years or so.
TikTok users are invited to create short-form videos that last between 15 seconds or 1 minute.
As of 2020, TikTok had 2 billion downloads worldwide, with at least 800 million active users. With 41% of users aging from 16 to 24, Gen Z makes up most of the consumer base. On average, they also spend just under an hour a day on TikTok.
Using TikTok to market your company’s products is a great way to attract clicks and sales from young people across the globe who are always seeking the newest and trendiest things to purchase.
What Kind of Content Is Seen Most on TikTok?
TikTok has quite the range when it comes to what kind of videos its users post. The most popular types of content on TikTok are lip-syncing videos and dancing videos. Most TikTokers use the app to perform trending choreographed dance routines and entertain their followers.
This kind of content is the reason that so many pop artists and unknown artists are topping the charts! Influencers are helping certain businesses blow up by promoting their latest work.
That being said, this is certainly not the only genre of content on the app. With hundreds of millions of active users, there is a lot of diversity represented, both in who’s posting and what’s being posted.
Here are some other TikTok video genres popular on the platform:
- Educational TikToks
- Cooking/Food-Based TikToks
- Craft/Art-Based TikToks
- Fitness-Focused TikToks
- Animal Lover TikToks
- Tutorial/Life Hack TikToks
- Acting/Comedy Sketch TikToks
These topics of interest have popular accounts with millions of followers. These TikTok creators are considered influencers – and influencers can help you advertise!
Each of the types of TikToks listed above has one thing in common. They’re sharing information with others. Yes, people are showcasing their interests, hobbies, and talents. Yet, they’re also inspiring their audience. They’re teaching their audience. They’re building a community for their audience.
This information-sharing hub is extremely helpful for businesses. If you are able to partner with an influencer on TikTok through their content creation, you are bound to reach hundreds of thousands, if not millions, of users. Influencers have loyal, dedicated fans who trust them and trust their opinions.
What Type of Companies Should Advertise on TikTok?
When advertising on Pinterest, you need to first choose your overall goal in order to achieve the best possible results. When it comes to advertising on this platform, there are three different goals to choose from:
- Building brand awareness: This is a great goal if you’re just getting into advertising or if you’re a newly-established brand. People aren’t likely to immediately purchase a product from a company they know nothing about. Instead, you first have to build brand awareness to inform your target audience about what your brand offers and why you’re better than the competition. Through this process, you’re able to build trust with your audience and become a brand that they will want to purchase from.
- Boosting engagement: In addition to having trust and awareness, you also need to have engagement. It’s simply not enough to earn views or followers on social media — people need to be actively engaging with your brand. This is because highly engaged customers will be more loyal to your brand and buy more products as a result. With high levels of engagement, you can continue building and strengthening your relationship with your customer base.
- Increasing web traffic: The third and final Pinterest advertising goal involves increasing web traffic by presenting your audience with a clear call to action. Perhaps you present them with one of your best-selling products that’s been newly restocked. Or perhaps you’re having a seasonal sale with amazing prices. In any case, this objective is designed to get more eyes on your website and, hopefully, more sales as a result.
What Makes TikTok Ads So Attractive?
One big reason why TikTok advertisements work is they blend right in with all of the other content that’s being displayed on your screen. Ads on TikTok have the same exact visual representation that a regular user’s video would.
A video made by an account you don’t follow may be in the mix as you scroll through the app. This is usually a quick, high-quality ad that gets users to stop, look, and listen about your product.
Advertisements can vary a lot on TikTok. Some ads go the comedic route with actors, a funny background, a funny predicament, or a simple joke. Others can easily be made with aesthetically-pleasing art and text over the catchy chorus of a hit song.
Assuming your company already has a reasonable following, you can try hiring famous TikTok users to promote your products on their personal accounts! This has been a huge marketing strategy in just the past year or so. When a user sees their favorite content creator advertise for a certain business, it makes them want a product that much more.
How Can An Ad Agency Help With TikTok Marketing?
At Fox, we hold ourselves responsible for researching the most current marketing solutions and then directly making use of those solutions when it comes to building our clients’ brands.
It’s more than understandable why a company wouldn’t want to spend the time and effort to get involved with TikTok advertising. After all, you want everything your business does to be done as best it possibly can. You don’t want to risk joining TikTok and having it flop.
That’s where we come in. Fox Digital is an ad agency that can make your introduction to TikTok simple and seamless.
Our creative and brand-based employees will be able to identify which design aspects will get you the most views. Meanwhile, our digital analysts will calculate how many ads to generate, how often they should be posted, and what kind of hashtags will get you the best visibility.
How Do I Get Started Working with Fox Digital and TikTok?
The best way to partner with us is by contacting us here on our website. While you’re on our site, be sure to click around to learn about our many resources and get familiar with our wide array of services.
As soon as we receive your submission, we’ll get back to you so the journey can begin! We look forward to building a relationship with your company and helping you market through the TikTok platform. Your sales will be skyrocketing in no time!