Let’s talk about AI in marketing. We’ve been around the block a few times with this stuff, and here’s what we’ve learned: AI is fantastic for crunching numbers and optimizing ads. It’s like having a super-smart sidekick that helps you find the best-performing ads and makes them even better.

But, here’s the thing: too many brands are relying on AI for the creative stuff. And let me tell you, that’s where things go wrong. You start seeing generic ads everywhere—Facebook, Google, emails. It’s like they’re all blending in instead of standing out.

At Fox, we use AI, but we don’t forget the magic that makes brands truly memorable: the human touch. We combine AI’s analytical power with human creativity to make sure our clients’ brands shine, not blend in.  So, if you want to avoid being just another face in the crowd, remember: AI is a tool, not a replacement for creativity. Let’s keep it real!