Engage and convert new users with YouTube ads.
How It Works
Over 76% of US adults use YouTube, but brands often struggle to leverage the platform’s expansive reach. We combine highly targeted audiences across the entire marketing funnel with YouTube-optimized video creative to reach qualified users as they browse videos on YouTube.
The Fox Difference
Fox offers deep expertise in YouTube creative best practices along with early adoption of the newest in YouTube ad capabilities and formats. We leverage cross-channel insights along with Google’s audience data to target specific user personas across the YouTube network.
1. Audit and Analysis
2. Creative Testing
3. Audience Targeting
Our Latest Case Study
Phone case brand tasked Fox with increasing brand awareness and acquiring new customers.
On YouTube, our main focus was to increase awareness while also driving more purchases at a profitable ROAS. To attract and convert users we targeted people looking for phone accessories.
Increase in spend
ROAS maintained with scale
YouTube can be a challenging advertising platform due to the sheer amount of competing content out there. Furthermore, developing effective video advertisements can be very intimidating for those without a creative background. That being said, the right approach and expertise can make advertising on this platform well worth your while. By working with a YouTube advertising agency like Fox Digital, you can partner with experts who have experience with this platform to effectively engage and convert new users with YouTube ads.
How It Works
YouTube’s reach can be both a blessing and a curse. In fact, the numbers boasted by YouTube are difficult to comprehend. For instance, the platform boasts over two billion active monthly users that view nearly five billion different videos every single day. Additionally, more than 500 hours of video content are uploaded onto the platform every minute.
Over 70% of US adults use YouTube, but brands often struggle to leverage the platform’s expansive reach — and with statistics like those, it’s easy to see why. The good news is that you don’t have to struggle on your own. We here at Fox Digital combine highly targeted audiences across the entire marketing funnel with YouTube-optimized video creative to reach qualified users as they browse videos on YouTube.
In fact, one of YouTube’s biggest strengths relates to its targeting capabilities as it uses data from Google — the parent organization of YouTube. On YouTube, you can target viewers based on a number of different approaches. For instance, you can target people based on demographic information, affinity groups, or recent life events. You can also retarget people who have viewed your content in the past as well as utilize keyword targeting, topic targeting, or placement targeting.
While these targeting mechanisms can be extremely beneficial, that only applies if you know how to properly use them. For starters, you need to know who you’re actually targeting. It can be difficult to determine this information on your own, which is where Fox Digital can really help you out. From there, you need to set your specific targeting parameters. Finally, you need to track and tweak your targeting mechanisms to make sure that you’re actually reaching the right people. Clearly, targeting is no easy feat — but Fox Digital can make it easier by guiding you through the entire process from start to finish.
Different YouTube Advertising Options to Choose From
The next step in the process involves choosing your YouTube advertising formats. Believe it or not, but there are multiple different types to choose from ranging from the typical video ads to even pop-up text ads. Here’s what you need to know about some of the different advertising formats offered on YouTube:
- In-stream video ads: These video ads appear before or during a video on YouTube. Depending on the type, they can either be skippable or non-skippable. That being said, expect to pay a premium for the non-skippable variety.
- Display ads: These image ads appear on the right-hand side-bar while a video is playing. This is a great option to get your feet wet.
- Discovery ads: These ads involve placing your channel video content at the top of the search results page based on specific keywords.
- In-video overlay ads: These ads include an image or text that pop up on the lower 20% of a video while it is actively playing. It includes a link and can be exited out of.
Perhaps the best feature of a majority of YouTube advertising options is the cost setup. Generally speaking, you pay per click rather than per impression. As a result, you can rest assured that you’re actually seeing results from your advertising investments. While costs vary, you can expect to pay around $0.10 and $0.30 per click for a YouTube advertisement.
The FoxDigital Difference
Fox Digital is a best-in-class performance marketing agency that scales brands with cross-channel, data-driven creative on platforms like YouTube. Fox Digital offers deep expertise in YouTube creative best practices along with early adoption of the newest in YouTube ad capabilities and formats. We leverage cross-channel insights along with Google’s audience data to target specific user personas across the YouTube network.
As a result of our expertise, our clients have seen an average of a 359% increase in revenue after just six months of working with us. We have also generated more than $1 billion in trackable revenue for our clients. On YouTube specifically, we counted more than 362 million views of our YouTube ads in 2020, more than one million purchases were attributed to those YouTube views, and we helped our clients earn more than 1.7 million video views attributed from YouTube ads.
How do we do this? Through StudioSix, our top of the line content studio. If you’re looking for short and cost-effective YouTube video advertisements, our video essentials service should meet your needs. This service helps develop eye-catching yet straightforward video advertisements. On the other hand, if you’re looking for top-quality content that’s more in-depth, then our bespoke creative service is definitely the right choice. This service develops broadcast-level productions that can help you stand out on a platform that can be pretty crowded and inundated with competing video content.
We have helped clients big and small achieve their business goals through YouTube advertising — and we can do it for you!
Fox Digital as Your YouTube Advertising Agency
YouTube’s incredible benefits as a video platform also make it an intimidating platform for advertisers. After all, image advertisements are one thing — but video advertisements are a whole new ball game. In order to win this game, you’re going to want to work with a YouTube advertising agency that knows all the ins and outs of this worldwide platform that’s constantly growing and changing. As the leading marketing agency with the most proven success stories, Fox Digital can make your brand a success story as well. So reach out today to schedule a complimentary consultation with us so that we can start to build your YouTube advertising strategy.