Programmatic Ads
Reach the right audiences anywhere and everywhere with Programmatic.
How It Works
Programmatic Advertising allows brands to reach the whole internet outside of the walled gardens of Facebook and Google and tap into a universe of inventory and data to achieve scale and efficiency.
Fox Digital’s Programmatic team provides an added layer of intelligence with a wealth of experience in performance-based programmatic across e-commerce verticals.
The Fox Digital Difference
Transparency: We share all targeting information, bid and frequency data, domains, apps we are serving against, and all associated fees, so you know exactly where and how your advertising dollars are being spent.
Integrity: Our first and only priority is reaching and exceeding our clients’ goals. We don’t make any money through supply deals or hidden arbitrage – so we never sacrifice client success for agency access.
Cost Efficiency: Fox has access to industry-best rates for tech and inventory, resulting in cost savings for our clients.
Performance: Fox Programmatic team is focused on hitting client revenue and sales goals, measured by real, performance-based KPIs like ROAS and CPA.
Our Process
1. Perform campaign audit and opportunity analysis
2. Provide creative format and tactic recommendations
3. Develop performance-driven full-funnel targeting and campaign strategy
4. Optimize against core KPIs
5. Scale
Investment In U.S. Programmatic Advertising By 2021
ROAS Increase
Our Latest Case Study
Phone accessories brand came to the Fox Digital Programmatic experts to implement Dynamic Creative Optimization (DCO).
The Strategy
Fox biggest challenge was increasing personalization for phone accessories brand, and non-converted website visitors. To increase personalization, we strategically chose data targeting and retargeting. By utilizing DCO, we have successfully increased purchases and improved its ROAS. As result, Fox saves the client thousands of dollars in unnecessary fees each month that would otherwise be charged for agency convenience. We have drastically increased revenue and return on ad spend.
Increase in Overall ROAS Using Fox Digital DCO Ads (from 5.0x to 7.7x ROAS)
Increase in ROAS Using Fox Digital Custom-Designed Assets (from 5.0x to 11x ROAS)
Programmatic Advertising Solutions
Reach the right audiences anywhere and everywhere with programmatic advertising. The marketing world is always moving at the speed of light, and it can be difficult for us humans to keep up! This is especially true if you’re handling marketing all on your own in addition to other business responsibilities like product development, sales, human resources, etc.
If you really want to get the best bang for your buck in terms of advertising, then you need to consider programmatic advertising. Our programmatic approach combines the right amount of human touch with the power of technology to get you the best possible results.
How It Works
Programmatic advertising allows brands to reach the whole internet outside of the walled gardens of Facebook and Google and tap into a universe of inventory and data to achieve scale and efficiency. Fox programmatic team provides an added layer of intelligence with a wealth of experience in performance-based programmatic across e-commerce verticals.
The programmatic industry has been growing for years now, and it’s time that you get in on it! In 2020, 69% of digital media was programmatic with a spend of $49.94 billion. These numbers are constantly increasing as technology advances and reaches heights that seemed impossible only a few years ago.
But what is the benefit of incorporating technology into ad buying through programmatic advertising?
The answer to this question is simple: efficiency. Using people to handle your entire advertising process is expensive and, while effective, isn’t very efficient. People have to make decisions, get approvals and take actions that can really draw out the entire process. Programmatic allows you to cut out some of the unnecessary human factors of ad buying in favor of smart technology that you can program to meet your needs.
And while you may think that technology is also expensive, this isn’t the case when you use an agency. Agencies already possess the technology you need to optimize your ad buying process and are willing to let you use it for a small fee.
Even more, agencies like Fox can help you handle the aspects of ad buying that are still handled by humans and cannot be completely automated. Essentially, you’re left with an efficient and effective method of buying ads that saves you money and gets you better results.
How to Do It Right
If programmatic advertising seems complicated, let’s break it down a bit to give you a better idea of how it works and how you can do it right. Here are some things you need to know about developing an effective programmatic advertising approach:
- Before you embark on your programmatic journey, make sure that you know your market well. Know your industry as well as your target customers in order to tailor your programmatic approach to meet the constraints and expectations present in each area.
- Generally speaking, mobile advertising is a huge space that you can take advantage of with programmatic advertising. This is because 75% of American mobile shoppers are predicted to make a mobile purchase this year.
- You should also use programmatic advertising for retargeting people who have previously interacted with your brand in one way or another. This is especially true when it comes to abandoned cart rates that can be high and cost businesses a fortune. Programmatic advertising can effectively retarget these individuals, remind them about their cart, and drive them to make a purchase.
The Fox Difference
Fox Digital delivers an omnichannel digital strategy, leveraging our experience to drive high quality awareness, traffic and sales to your business. Our MBA-educated Senior Strategist will be your outsourced digital strategic partner, seamlessly integrating into your e-commerce business.
In terms of programmatic advertising, here’s what we offer that clearly sets us apart from inferior marketing services:
- Transparency: We share all targeting information, bid and frequency data, domains, apps we are serving against, and all associated fees, so you know exactly where and how your advertising dollars are being spent.
- Integrity: Our first and only priority is reaching and exceeding our clients’ goals. We don’t make any money through supply deals or hidden arbitrage – so we never sacrifice client success for agency access.
- Cost efficiency: Fox have access to industry-best rates for tech and inventory, resulting in cost savings for our clients.
- Performance: Fox programmatic team is focused on hitting client revenue and sales goals, measured by real, performance-based KPIs like ROAS and CPA.
But don’t just take our word for it! Instead, check out some of our case studies or customer testimonials to see real results.
Our Process
We have developed a foolproof programmatic advertising process that flows seamlessly from start to finish and is able to get you tangible results. Here’s a look into what we offer as a part of our programmatic advertising services:
- Perform campaign audit and opportunity analysis. This initial audit and analysis provide us with the information we need to develop meaningful and effective campaigns for your business that also mesh well with previous campaigns for a cohesive brand voice and brand image. We also explore potential market opportunities based on your industry and specific products.
- Provide creative format and tactic recommendations. From there, we move on to the creative and strategic aspects of things. We have an in-house creative studio — StudioSix — that is able to provide your brand with high-quality custom content that will appeal to your target customer. We also provide tactic recommendations in terms of potential areas to explore and exploit based on your current operations and future growth.
- Develop performance-driven full-funnel targeting and campaign strategy. Based on your target customers, we can determine targeting specifications to reach the right people with the right content. We will also help you decide on a campaign strategy — whether you’re trying to get your name out there and raise brand awareness or convert sales for underperforming items.
- Optimize against core KPIs. From there, we ensure that our strategy is working as it should by optimizing against core KPIs. If any indicator is underperforming, we can take action to remedy the situation and get the campaign back on track.
- Scale. Once we have it all figured out, it’s time to do it all over again! We have learned that the process gets easier once we know what works for your brand and audience so that we can continue achieving amazing results.
This tailored process has achieved the following incredible results for our clients:
- $80 billion investment in U.S. programmatic advertising by 2021
- 2X return on ad spend increase
Programmatic Case Study
Fox Digital was tasked with driving sales of Highline Wellness’s CBD Night Gummies, especially to new audiences. Although CBD Night Gummies are one of Highline Wellness’s best-selling products, restrictions around marketing ingestible CBD on certain marketing channels limited their ability to reach new customers with messaging about the Night Gummies.
Programmatic provided an opportunity to reach Highline Wellness’s target audience by effectively bypassing these restrictions
Fox Digital as Your Programmatic Advertising Agency
Advertising can seem like an overly complicated and intricate concept if you’re trying to do it on your own. Even with experts, it can be a lot of work! However, taking a programmatic approach can make the entire process easier for everyone while also achieving better results. After all, you should always work smarter, not harder.
This is what you’re able to do when you utilize programmatic advertising with Fox Digital. So before you waste any more time and money on inefficient advertising spending, schedule a complimentary consultation with Fox Digital to go over your business needs, ideas, and goals. From there, we can come up with concrete steps to actually achieving them in a timely manner while saving you money.