We have all heard stories and watched movies of the unlikely hero, overcoming everyone’s underestimation to prove themselves. Such is the case of the hashtag. Many undermine its use or the likely reach it can bring for brands. But when used right, hashtags can be a great tool for brands and businesses.

Here are a few specificities to consider about hashtags for your business:

• The location of a business used in hashtag can increase the geological reach of your product to customers within your specific region.
• The brand or campaign hashtag is a more customized one that reinstates the message through some buzz words.
• Next is the service, industry or whatever niche your product lies in, used in hashtag. FINTECH or STEM are examples of industry-specific words that can be used in hashtags for better reach.
• Another one is the specific terminology for your target audience or the community connected to your business if there is one to be used.
• Lastly, you can utilize each specific post content and make a hashtag specific for that.

If used correctly, these examples above can provide you with positive results that can amplify your brand or campaign.