As a business, it is already a hustle to develop and continuously churn out content that speaks to your audience. Amidst this, there is a way to make the most of the content you have produced and that is through repurposing.
Whether its long-form videos, investigative/research reports or any other mode your original content is in; you can utilize it multiple times through different channels. Here are your options:
One of the most engaging forms of readable content that have a higher chance of being seen, blogs are a great way to reuse and repurpose content to come up with new points of discussion with your audience.
An underrated media form that can be consumed by people while multitasking, podcasts are a great way to develop niche markets with engaged listeners. The video format is great when you want your audience’s undivided attention, but while repurposing previous content, podcast’s audio format alone can be a great medium to utilize.
Another largely ignored medium that can help companies utilize their already present data in the best possible manner. The compact nature of infographics allows you to present all the top bits of information in a visually pleasing manner.
The short video format is quickly taking over, as obvious by the highly trending TikTok and Instagram Reels, and also YouTube is now in the game with its Shorts. Long-form content can be used in several different smaller videos that are attention-grabbing, easy to retain, and can work for a few weeks to months.
Free online webinars help companies garner a wider audience through engagement and awareness. Previously used content can be repurposed within these webinars.