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Packs Project

Packs Project

Packs Project was started as a way to help fund some of the most impoverished communities in the world. A part of every purchase goes towards funding education for the 57 million children worldwide of primary-school age without access to a classroom.

THE NUMBERS

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CRO

We saw a significant increase in website orders and revenue
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Increased Revenue

Increased revenue across the board for all channels through a thoughtful lifecycle strategy
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Lead Gen

We started with 500 email subscribers and now have a list of 7,000 emails

Role

Digital Strategy, Digital Marketing, Paid Social Display, Paid Search Marketing, Email and SMS Marketing

Website

www.packstravel.com

Luxury Travel Gear Without The Luxury Price Tag

THE ASK

The team at Packs came to us and asked us to develop a winning digital strategy to grow revenue. We did that in spades, and helped them reach a whole new level!
“Fox Digital has been paramount to our continued growth. They’re more than just a marketing company- they are our friends, marketing department, and partners.”

THE SOLUTION

We identified Facebook and Instagram audiences and built campaigns around reaching each audience.  We also launched paid search campaigns, where we split tested all ads.  With those results, we then optimized all ads to maximize their performance.

We also created a customer SMS/Email Welcome Drip series and then scaled paid media spend.  This helped us monitored results and then reported all findings back to client.

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Publish Brand Clothing

Established in 2009, Publish is a lifestyle brand that offers honestly crafted modern clothing and accessories that incorporate utility, fashion, and style. Publish encompasses an eclectic palette of staple garments and accessories and continues to re-innovate traditional menswear.
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Revenue Increase

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Order Increase

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Lead Generation

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Coronado Leather

Born and raised in Southern California in 1981. They started out small—a husband and wife, two craftsmen with a handful of bags and a passion for leather. It has never been about doing things the fastest way but about doing them the right way—a belief they’ve stood behind for over two generations as a family business.
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Traffic

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Revenue Increase

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Order Increase

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BED | STU

Inspired by the rugged and resilient streets of Bedford Stuyvesant, NY, this family-owned operation opened for business near Downtown LA just over 24 years ago.
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ROAS

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Transaction Lift

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Email Lift

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