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Cold Email Marketing Tactics

Cold Email Marketing Tactics

Cold Email Marketing Tactics

People still check their emails and a cold email can be one of them – provided it’s persuasive and attractive enough to be opened.

Here are a few strategies that will help you draft Cold-Emails that grab attention:

1) Subject line is important

It’s often said that content is the king, and rightly so. Draft the subject of your email such that the readers believe your message would be valuable for them.

Remember clickbait is easily identifiable and would automatically result in readers disregarding your message as spam. That’s something you surely do not want.

2) Talk to your recipient

As per research, personalized emails have 29% higher unique open rates and 41% higher click rates per person. Something as simple as addressing the readers by their names can have a huge impact.

3) Categorize your recipients

Don’t send every marketing email to all of your recipients. Divide your target audience into categories and segments and send them messages that are relevant to them. Segmented email marketing campaigns usually generate higher revenue for marketers.

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