“Eye Level is Buy Level” is a common saying in the retail landscape but in the digital era of today, it also applies to e-Commerce. After all, if the visitors have to struggle to find a product on the website, chances of sales are definitely going to be low. This may happen when e-commerce businesses complicate their website design in the quest of being creative.
Here are some features that a well-designed e-Commerce website must have:
1. User-friendly Interface
Online sellers must remember that they have limited time to make a sale. If the product is not found by potential buyers in a few minutes, they would leave. Some useful hacks can be adding categories, filters, and the comparison feature.
2. Responsive Design
Considering that majority of internet users do not shop online using a desktop computer, making your website mobile-friendly is a must. It will lead to increased traffic, customer satisfaction, and more sales.
3. High-Resolution Images and Videos
It’s true that online shoppers want to see multiple pictures of the product they are considering buying and so e-Commerce websites have no choice but to add them but using images that take too much time to load results in customer drop-off so it’s best to use high-res pictures.