Done uploading product pictures, reviews, and stories? Great. Now start using your brand’s Instagram page as a sales platform rather than just a marketing and promotion tool.
Here are some tips that will help you convert your followers into customers:
1. Switch to a Business Account
Even if you initially started promoting your product from your personal account, it is recommended to switch to an Instagram Business Account if you really want to continue making sales as a business. Reason being that it makes your page look professional, allows potential customers to contact you without any hesitation, and most importantly lets you access Instagram analytics which can provide helpful insights for marketing and advertising.
2. Add the Necessary Components to Give Your Handle a Complete Look
Make sure your page has a professional username and display picture (preferably your logo) so as to increase its credibility. Next, explain the type of business you are and what you have to offer in your insta bio. Don’t forget to add a link to your website!
3. Post Regularly and Keep Your Page Active
Prepare creative content consistently so as to maximize reach and engagement which would, in turn, lead to a higher chance of sales.
4. Build a Relationship with Your Followers
Communicate with your followers. Reply to their comments and queries. This will not only help you increase engagement, but also allow you to build a relationship with them so they feel more connected to your brand and choose it over any other.
5. Do Not Sound Desperate for Sales
As a business, you want to make a sale and that’s understandable – but do not make it look like you are begging for it. Your tone should be emotional and conversational rather than sales-focused. For e.g., you can talk about the different uses of a product you sell, share interesting content about its history and origin, or something else along these lines.
6. Make it Easier for Followers to Shop
Activate purchases on Instagram, direct visitors to your website, and make use of Shoppable Posts which allow viewers to see the name and price of the product and lead them to the page containing more pictures of that particular product.
7. Collaborate with Influencers
Partner with bloggers and influencers who are famous amongst your community and tell them to talk about your product/service and share reviews so as to encourage their followers to try out your brand.
There are many other ways in which the efficiency of Instagram can be increased with respect to sales.