It’s no secret that online shopping is popular amongst millennials. As per sources, more than 60% of them prefer it over store visits. This is a huge opportunity for D2C businesses. They can make profits without needing to worry about shelf space or maintaining a certain sales volume to keep the store going. But wait…won’t this require the use of the right digital marketing tactics?
Here are 3 tips that would enable D2C businesses to use online marketing tools to their advantage:
1. Be Smart. Use Your Advertising Campaigns to Gather Data
Data-driven insights are the key to success for any D2C business. A smart and subtle technique to gather data would be via your marketing campaigns. Asking users to get a freebie by sharing contact details of a friend who might be interested, for example.
2. Use the Customer Data to Generate Relevant Content
Use the gathered data to create content that is likely to result in engagement and then target it towards customers that are likely to respond.
3. Build Relationship With Your Customers. Make Them Your Ambassadors
Use social media platforms wisely. Tell customers to record a video testimonial about your brand or upload pictures of them using your product. You may even promise a gift via a lucky draw so more and more people participate in such activities. This is one of the many brand-building activities which can create an impact.